Measuring Change – IABC Indianapolis – March 2015

Measuring Change - IABC Indianapolis - March 2015

Change can hurt. Yet, we often must motivate our customers or employees to do the painful: change their behaviors for a greater good. Measurable change doesn’t happen overnight. But that’s exactly what your boss wants. What do you do?
This IABC Indianapolis presentation provided answers, including:
– A simple, no-nonsense change diffusion process you can start using tomorrow.
– Simple tools to measure and predict your campaign’s success.
– A case study demonstrating the use of this secret sauce.
* Marcie Couet, MA
* Jeff Hutson, MA ABC

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