It’s about relationships. Always
As an award-winning journalist and marketing communication professional, I’ve got a firm belief that old school PR approaches — without a proven scientific basis — are at best expensive and often add little measurable value to those footing the bill.
Relational Gravity is one of the ways I put those convictions to work, teaching communicators, companies, and non-profits how to use research to build efficiency, strengthen relationships and add value.
Relational Gravity is more than a blog. It is consulting venture, both paid and pro bono, providing expertize and measurable marketing communication results since 2003.